What's Keep? Per ArsTechnica, it's a leaked Google product that appears to be a rival to OneNote and Evernote. Google's Keep could creep into my heart and yours the same way. In fact, it's a bit frustrating when it doesn't add directions, as I've come to expect and rely on it. The first time Google Now automatically added directions on my Nexus 4 to an address that I had looked up earlier on my desktop computer, I was a bit creeped out. No matter how much we may begin to fear the creep of big data and companies monitoring our every move, every click, and every email, our privacy paranoia is always matched by one competing interest: convenience.
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